I jumped in too fast the other day.
Let my own impatience get the better of me in a sales conversation.

A potential client and I were discussing some personal training ideas for his group. At one point, he paused — searching for the right words.

And instead of giving him space, I stepped in.

“Let me help you out — I think what you’re asking is…”

And off I went, explaining what I thought he meant.

But the moment the words left my mouth, I knew I’d done it.

I’d violated one of my own Natural Selling Principles — slipped into fix-it mode, hijacked the flow, and made the conversation about me.

After a short silence, he gently said:
“No — actually, that’s not what I was going to ask…”

Ouch. But that moment became the real teacher.

I apologized — quickly and genuinely. And what followed turned out to be a far deeper, more honest conversation. One that was more valuable for both of us.

It reminded me why Natural Selling is so effective — because it honors the space people need to find their own clarity.

Here are a few truths I was reminded of:

  • Great sales conversations start with listening, not leading

  • Curiosity often creates more trust than expertise

  • People do have the answers — if we let them speak

  • And when you misstep? Apologizing goes a long way

If you’re looking to improve your sales approach — especially if you’re tired of traditional techniques that push or pressure — try this:

Give people the space to speak. Let silence do some of the talking. Be present. Be patient.

The result isn’t just better sales – it’s better human connection.