I was captivated while observing the quiet demeanor of a fisherman on the bank of a river in the UK.

His fishing had a rhythm to it and something else from which we can learn!

He had a long pole at the end of which was attached a line and a hook. There was no reel. The line was only as long as the pole so that he could easily and effortlessly retrieve the hook by swinging it back into his hand. Once baited, he swung the hook into the middle of the river, lowered the rod and tossed a few tasty morsels after it to increase the attraction.

After about 30 seconds, if he got a bite he swung the fish back to him, inspected it and either put it into his net or back into the river. He then repeated the process. If he didn’t get a bite, he still retrieved the hook occasionally, re-baited it and repeated the process.

He did this quietly, methodically and with mindfulness.

On average he caught a fish about 60% of the time he swung that hook. He put back about 50% of what he caught.

I later discovered they didn’t ‘qualify’ for what he was looking for… some of them were not mature enough, some were too small, some he didn’t want… he had all sorts of qualifying criteria.

Even then, he put back into the river most of what he had in his net at the end of the day.

His intention and desire was to satisfy only what he required, which he did.

I asked him if he knew what kinds of fish were in the river. He rattled off a small list. It included names of fish I had never heard of.

Looking at the river I noticed I couldn’t see into it. The mud from the fields by the side of the river had made it murky.

I then asked him… “Do you use different bait for different fish?”

He said yes and no. “Yes, if you want to catch a certain type of fish, and no if you don’t care what you get. Like life really!”

“So how do you know what bait to use?” I asked him.

He thought a bit and then replied, “Practice and understanding what the different fish are looking for… and then it’s a matter of experience after which it becomes natural.”

“Like life really!” I said.

He glanced at me and nodded. I think he liked that one!

I asked rhetorically, “So understanding what they are looking for and practice fishing regularly you’ve gathered enough experience to find the fish you want, would that be right?

“That’s the way I look at it.” He said.

That’s the way I look at it too.

Like Natural Selling really!


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