I’m a student of my students!
Many years ago during a Natural Selling training session, I was giving, I talked about the path to finding potential customer’s hot buttons…
… the emotional side of why people buy!
During the break one of the attendees enquiringly asked…
“Why do you talk about hot buttons?
Your teaching is about reaching their HEART buttons!”
I had been explaining the 1st Principle in Natural Selling…
Detaching from the expectation of making a sale…
And instead… Simply explore and discover with the intention of collaboration…
IF there is a sale to be made in the first place!
And then, second, that you can help them solve it with your solution.
It becomes 2 people working together putting the priority on their explicit needs above anything else.
It creates a vibration that attracts.
It removes tension and resistance before it starts.
Heart math proves it!
Selling from your heart to their heart means that 1 + 1 no longer equals 2.
1 + 1 now equals 11…
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